Puma revolutionized the game of Cricket with a new way of looking at product. The dynamic players of today demand ever higher levels of performance, modern designs, innovative thinking and new technology.
This is a spirit Puma has fully embraced in its cricket range. Our competitors soon took notice and it’s clear to see where they get their ideas from. We take it as a compliment, but the need to innovate continues at a pace…
In 2009 Puma's cricket collection is 100% PVC free. This represents a huge leap forward in product development and our environmental responsibility. The benefits are great; product is of a much higher quality and weight is significantly reduced.
PVC has traditionally been used in the production of cricket equipment because of its low cost and high durability. Everything from bat labels to the facing of batting pads and gloves has historically used PVC in their construction.
However PVC is difficult to manufacture and hard to dispose of because of its chlorine content. Many environmental groups also advise against its use in consumer goods because of its harmful impact on the environment.
Working closely with our global cricket suppliers, our Australian development team has been instrumental in this two year key initiative. We believe this has significantly improved the quality and performance of all of our cricket product.
Further proof that Puma is in tune with today's modern game and setting the standards in product innovation.
Cricket is all about waiting: waiting all week for the game, waiting for your turn at the crease, waiting for for the bowler to turn, waiting for the ball to leave his hand, waiting to time your shot to perfection…
For 2009 we've focused all of our energy on weight. With the game faster and more furious then ever, weight is everything - but there can be no compromise in performance.
The lighter the product the less restrictive it will be when you're out in the middle. That brings confidence, reduces fatigue and allows you to concentrate fully on your game - it's now all about speed.
Removing PVC from our 2009 range has made a huge impact on the weight of our protective product. You'll see this from the individual product weights now listed in our catalogue. This is vital information when selecting your new equipment.
Our bat maker has also been hard at work. For 2009 all of our profiles have been changed with improved balance and pick-up the objective. Lightweight bats with impressive profiles are critical in setting new levels of performance.
We know how long you've waited to change the game…