Earlier this week, Cricket Direct attended Spartan’s launch of their new association with Indian superstar Sachin Tendulkar in London.

Under the glare of the Sky Sports News cameras and various media companies from around the globe, the ‘Little Master’ spoke of his passion in putting back into the game in conjunction with the Spartan brand, citing safety as paramount.

He recalled using his brother’s bat when he first started because his family could not afford two – hence his preference for a heavy bat throughout his career.

To hone his skills, Tendulkar would play cricket from 7am to 7pm. His ethic was always that the team comes first and to play within the spirit of the game.

His playing career is now over and his second innings will involve helping under-privileged children to play the wonderful game.

When asked about his greatest cricketing achievement, he pointed to the Indian World Cup win of 2011 against Sri Lanka in Mumbai without a moment’s hesitation.

He offered some pearls of wisdom to the assembled company in the form of these wise words:

“A balanced life enables you to understand victory and failure”

“Let the world talk about the last innings. I focus on the next match.”

“Stay positive and don’t worry about failures”.

Kunal Sharma, Spartan’s Managing Director, spoke of his pride in having one of the true icons of the game. He is looking forward to collaborating with the great Indian batsman and will produce a Master Blaster range to bring to the market as soon as possible.

Cricket Direct welcomes this exciting new addition to Team Spartan and we are thoroughly looking forward to the great man having a valuable input in the design, safety and functionality of future Spartan products.

There are exciting times ahead for Spartan and we will strive to keep you up-to-date with all the latest developments from this cutting edge cricket brand.

As ever, Cricket Direct will continue to supply the global cricket market with top quality cricket products by the world’s leading, forward-thinking manufacturers. Shop online today.